Following a significant overhaul that resulted in the layoff of thousands of staff and the spinoff of four studios, Xbox CEO Asha Sharma is focusing on revitalizing the Xbox brand. In a memo obtained by The Verge, Sharma expressed a clear commitment to returning Xbox to growth by the end of fiscal year 2027. She outlined a vision to enhance both player engagement and revenue, emphasizing that every department and studio will play a role in achieving this goal. Since taking the helm in...

In a scene where major tech companies like Google and Facebook, Electronic Arts (EA) is looking to capitalize on a similar model for gaming. Announced in June, EA's new video game advertising platform aims to transform the industry by integrating advertising opportunities directly into game development. Alexander Dao, EA's Vice President of Advertising and Sponsorships, believes this initiative presents a "huge opportunity" for the gaming sector. In a recent discussion with The Game Business...

Ubisoft has announced the appointment of Christoph Hartmann as the General Manager of Creative House 2, a division that manages prominent franchises including Splinter Cell and The Division. Hartmann brings a wealth of experience to his new role, having previously founded and led the 2K Games label at Take-Two Interactive. After departing from 2K in 2017, he took on the challenge of leading Amazon's gaming division, a role he held until his exit in January. Creative House 2 represents the...